The Science

How it works

01

Micro-Filter

Irregular microscopic pores remove bacteria, taste and odour.

02

Electrocohesion occurs.

Electropositive-hesion attracts organisms, such as viruses and bacteria which cannot resist the forces.

03

Powdered Activated Carbon (PAC)

Removes taste and odours; absorbs chemicals such as chlorine, herbicides, and pesticides; and reduces pollutants such as arsenic, lead, copper, and aluminium.

01

Micro-Filter

Irregular microscopic pores remove bacteria, taste and odour.

02

Electrocohesion occurs.

Electropositive-hesion attracts organisms, such as viruses and bacteria which cannot resist the forces.

03

Powdered Activated Carbon (PAC)

Removes taste and odours; absorbs chemicals such as chlorine, herbicides, and pesticides; and reduces pollutants such as arsenic, lead, copper, and aluminium.

Product development

Survivor 1

The ‘Survivor 1′ Survival Straw was designed for insertion in the UK RAF aircrew combat survival waistcoat. Deployed with pilots during operations in the Balkans that year, this product was in service 10 years before other manufacturers introduced straw-type filters.

Aquapure Traveller™

The original aquapure traveller™ (APT) bottle was originally designed for outdoor activities enthusiasts but it was soon realised that its value extended to providing safe drinking water for all.

World class recognition

After producing impressive performance test results at the London School of Hygiene and Tropical Medicine, the Aquapure traveller™ was endorsed by the Hospital for Tropical Diseases, London, in 2001, and by the Liverpool School of Tropical Medicine in 2008.

M.A.D.® technology

Pure Hydration’s 3rd generation purification technology, Mechanically Advanced Disinfection, or M.A.D.® combined class leading purification technology with practical ease of use and outstanding durability.

PURE BOTTLE

The PURE BOTTLE was launched to address waste created by single use plastic drinking water bottles. It combined a re-engineered design from the base up, innovative fabrication techniques, and original designs by artist Elizabeth Grant.

Get the full story behind our ground breaking M.A.D technology.

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Why the PURE CAP?

Extreme purification

We took our patented MAD™ military grade purification technology and miniaturised it.

Unbeatable taste

Removes the unpleasant taste associated with disinfectants such as chlorine in tap water.

Scientifically proven

Independent laboratory tested to remove micro plastics, bacteria, viruses and more.

Ready to go

Compatible with our PURE BOTTLES and many other leading brands of stainless steel bottles such as S'well™ and Chilly's™

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See the results for yourself

All Pure Hydration products have been subjected to extensive testing and certification processes.

Chemical Test Report

Microbiological Test Report