The Revolution is Here.....

Introducing Ice°Cap
The World’s First Filter Cap
for stainless steel vacuum bottles

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Did you know?

1.3 BILLION single-use plastic drinking bottles are purchased every day, world-wide. The majority of these end up in landfills, or worse, our oceans.

Our Story

Benefits of Using Our Products

25 years drinking water technology innovators.

Proven world class water purification technology providing safer great tasting water.

Reducing the waste of single use plastic for 25 years.

Stylish drinking water convenience using the best BPA free materials.

ICE° Bottles

WWF Elephant

WWF Elephant

From £28.00

WWF Gorilla

WWF Gorilla

From £28.00

WWF Hare

WWF Hare

From £28.00

WWF Jaguar

WWF Jaguar

From £28.00

WWF Orangutan

WWF Orangutan

From £28.00

WWF Otter

WWF Otter

From £28.00

WWF Polar Bear

WWF Polar Bear

From £28.00

WWF Rhino

WWF Rhino

From £28.00

World Changing Technology

Pure Hydration has been working at the leading edge in the development and application of modern technologies for individual water purification (IWP) devices for the last two decades. Our 3rd generation purifier made a class-leading breakthrough leap forward in 2011, when we introduced Mechanically Advanced Disinfection (M.A.D.)

The Ice°Cap

  • Worlds first filter cap for vacuum stainless steel bottles
  • Purifies ~ 200L/53gal of tap water per filter.
  • Equivalent to 4.5 x 500ml bottles per day for 3 months
  • Leak proof.
  • Removes chemicals.
  • Protects from pesticides, metals and pathogens.
  • Fits all leading brands of stainless steel bottles including S'well™ and Chilly's™.
  • Easy filter replacement.
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Outdoor Range

aquapure traveller™

aquapure traveller™

£49.50

Replacement Purifier Cap

Replacement Purifier Cap

£44.50

APT Carry Case

APT Carry Case

£5.99

InLine Purifier Assembly Type 'C'
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InLine Purifier Assembly Type 'C'

£49.50

Thirst Aid Bag
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Thirst Aid Bag

£49.50

Humanitarian Aid

When responding to emergencies, the Thirst Aid Station has been proven to be highly effective across widely varying disaster circumstances. When deployed following such as Typhoon Haiyan (Super Typhoon Yolanda) in the Philippines (2013/14) or Hurricane Matthew in Haiti (2016) the challenge was to provide safe drinking water following torrential rains that decimated water sanitation service and municipal provision of drinking water, threatening water borne disease in storm damaged areas. 

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Our Customers Making A Difference

Our Customers Making A Difference
Our Customers Making A Difference
Our Customers Making A Difference

Our Featured Collections

ICE° Cap
PURE Bottles
Outdoor